About It

Founded in 1967, the Downtown Lincoln Association was originally established as a merchants’ association by downtown retailers who recognized the need for an organization to serve downtown’s unique needs. DLA has since evolved to a multi-faceted organization supporting a wide range of programs and activities including maintenance, economic development and advocacy. DLA is also the umbrella for Updowntowners, Inc., downtown’s events production arm and the Downtown Neighborhood Association. The association works closely with the Lincoln Haymarket Development Corporation to support Haymarket revitalization and attractions.

Our Vision: Create an energetic downtown environment where we
live, learn, work, invest and play.

Mission Statement: The Downtown Lincoln Association provides services and champions initiatives for maintaining and enhancing our vibrant downtown.

Terry Uland

Terry Uland, President

Terry manages the organization, supervises staff, implements annual program of work, facilitates public private redevelopment projects, serves as the primary liaison to the DLA board, property owners, City of Lincoln, UNL, state government and subsidiary DLA organizations.

Terry has more than 25 years of experience in the field of community development. He worked as a housing specialist for the City’s Urban Development Department before becoming Executive Director of NeighborWorks Lincoln in 1991.

Terry, a Hastings native, is married and has two children.

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Todd Ogden

Todd Ogden, Marketing Director

Todd is responsible for the development, implementation and oversight of investor/ consumer marketing plans for downtown Lincoln. Todd also serves as the primary liaison to over 900 downtown businesses and associations.  Duties include economic development, market research, advertising, public relations, retail recruitment and visitor promotions.

Todd is a Lincoln native and UNL graduate with degrees in Advertising and Political Science.  Todd is a current member of the International Downtown Association and the Lincoln chapter of the American Marketing Association.

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George Pinkerton

George Pinkerton, Maintenance Director

George oversees and manages the downtown maintenance program, including supervising seven full-time maintenance workers. He also coordinates the landscaping and works closely with the City’s Public Works, Urban Development and Parks & Recreation departments.

George has a Bachelor of Science Degree in Agriculture/Agronomy at the University of Nebraska-Lincoln. He is a long time certified Nebraska arborist and member of the Nebraska Nursery and Landscape Association (NNLA)

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Lorna Parks

Lorna Parks, Finance Manager

Lorna manages all DLA finances, including Management & Maintenance BIDs, GoLincolnGo, and the DLA Parent Board. She also manages finances for the Lincoln Haymarket Development Corporation. Lorna oversees DLA’s annual audit and works closely with the City on budget monitoring record-keeping and reporting.


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Susan Felton

Susan Felton, Executive Assistant

Susan serves as the primary support staff for the DLA management and maintenance programs as well as the coordinator of daily business activities of the DLA office. She also serves as recording secretary for the Board of Directors and board committees, and provides staff support to GoLincolnGo.


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Ross Felton

Ross Felton, Research Coordinator

Ross serves as lead technical staff for Downtown Lincoln’s website, annual report and internal databases. Ross works closely with DLA staff and downtown property owners to conduct downtown market studies. 


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Spencer Munson

Spencer Munson, Communications Coordinator

Spencer maintains relationships with current downtown businesses and acts as community liaison in welcoming new businesses to the area. Spencer also disseminates promotional materials and develops news stories for DLA’s live news feed and newsletter.  Spencer is involved with the development of news releases, website content, social media updates and assisting in special projects.

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Grant Weber

Grant Weber, Marketing Coordinator

Grant coordinates the marketing department’s advertising including designing print and promotional materials.  Grant works with downtown businesses to promote their special events and news and collaborates with the Marketing Director to develop and implement the marketing plans for DLA.

Grant is a Lincoln native and an Advertising Major at the University of Nebraska-Lincoln.

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