Founded in 1967, the Downtown Lincoln Association was originally established as a merchants’ association by downtown retailers who recognized the need for an organization to serve downtown’s unique needs. DLA has since evolved to a multi-faceted organization supporting a wide range of programs and activities including maintenance, economic development and advocacy. DLA is also the umbrella for Updowntowners, Inc., downtown’s events production arm and the Downtown Neighborhood Association. The association works closely with the Lincoln Haymarket Development Corporation to support Haymarket revitalization and attractions.
Our Vision: Create an energetic downtown environment where we
live, learn, work, invest and play.
Mission Statement: The Downtown Lincoln Association provides services and champions initiatives for maintaining and enhancing our vibrant downtown.
Terry Uland, President
Terry manages the organization, supervises staff, implements annual program of work, facilitates public private redevelopment projects, serves as the primary liaison to the DLA board, property owners, City of Lincoln, UNL, state government and subsidiary DLA organizations.
Terry has more than 25 years of experience in the field of community development. He worked as a housing specialist for the City’s Urban Development Department before becoming Executive Director of NeighborWorks Lincoln in 1991. “Through my prior work I have been able to celebrate our community’s successes in making homeownership possible for more residents, and in revitalizing Lincoln’s older neighborhoods,” Uland said. “This position introduces a host of new challenges while continuing to let me contribute to the growth of this great city.”
Terry, a Hastings native, is married and has two children.
Todd Ogden, Marketing Director
Todd is responsible for the development, implementation and oversight of investor/ consumer marketing plans for downtown Lincoln. Todd also serves as the primary liaison to over 850 downtown businesses and associations. Duties include market research, advertising, public relations, retail recruitment and visitor promotions.
Todd is a Lincoln native and UNL graduate with degrees in Advertising and Political Science. Todd is a current member of the International Downtown Association and the Lincoln chapter of the American Marketing Association.
George Pinkerton, Maintenance Director
George oversees and manages the downtown maintenance program, including supervising seven full-time maintenance workers. He also coordinates the landscaping and works closely with the City’s Public Works, Urban Development and Parks & Recreation departments.
George has a Bachelor of Science Degree in Agriculture/Agronomy at the University of Nebraska-Lincoln. He is a long time certified Nebraska arborist and member of the Nebraska Nursery and Landscape Association (NNLA)
Cathy Adamson, Finance Manager
Cathy manages all DLA finances, including Management & Maintenance BIDs, Updowntowners, and the DLA Parent Board. She also manages finances for the Lincoln Haymarket Development Corporation. Cathy oversees DLA’s annual audit and works closely with the City on budget monitoring record-keeping and reporting.
Susan Felton, Executive Assistant
Susan serves as the primary support staff for the DLA management and maintenance programs as well as the coordinator of daily business activities of the DLA office. She also serves as recording secretary for the Board of Directors and board committees, and provides staff support to GoLincolnGo.
Stefanie Warner, Marketing Manager
Stefanie manages the marketing department’s advertising including designing print and promotional materials and also handles the maintenance of the website, event calendar and social media. She works with downtown businesses to promote their special events and news and collaborates with the Marketing Director and PR Intern to develop and implement the marketing plans for DLA.
Stefanie is originally from Tampa, Florida and moved to Lincoln in May 2007. She has a B.A. in sociology from the University of South Florida and an M.A. in advertising from the University of Nebraska with concentrations in marketing and communication. Stefanie is actively involved in Junior League and the Young Professional’s Group and regularly volunteers for the The People’s City Mission.
Taylor Holland, Communications Coordinator
Taylor maintains relationships with current downtown businesses and acts as community liaison in welcoming new businesses to the area. She also disseminates promotional materials and develops news stories for DLA’s live news feed and newsletter. Taylor is involved with the development of news releases, website content, social media updates and assisting in special projects.
Taylor is a Minnesota native and currently pursuing a bachelor’s degree in marketing from UNL with concentrations in advertising, public relations and international business. She previously worked as an intern for Swanson Russell and the Big Ten Network.
Jeremy Buckley, Communications Specialist