DLA Staff

Founded in 1967, the Downtown Lincoln Association was originally established as a merchants’ association by downtown retailers who recognized the need for an organization to serve downtown’s unique needs. DLA has since evolved to a multi-faceted organization supporting a wide range of programs and activities including maintenance, economic development and advocacy. DLA is also the umbrella for the Downtown Neighborhood Association. The association works closely with the Lincoln Haymarket Development Corporation to support Haymarket revitalization and attractions.

Our Vision: Create an energetic downtown environment where we 
live, learn, work, invest and play.

Mission Statement: The Downtown Lincoln Association provides services and champions initiatives for maintaining and enhancing our vibrant downtown.


Terry Uland, President

Terry manages the organization, supervises staff, implements annual program of work, facilitates public private redevelopment projects, serves as the primary liaison to the DLA board, property owners, City of Lincoln, UNL, state government and subsidiary DLA organizations.

Terry has more than 25 years of experience in the field of community development. He worked as a housing specialist for the City’s Urban Development Department before becoming Executive Director of NeighborWorks Lincoln in 1991.

Terry, a Hastings native, is married and has two children.

E-mail: tuland@downtownlincoln.org


Todd Ogden, Deputy Director

Todd is responsible for the development, implementation and oversight of investor/ consumer marketing plans for downtown Lincoln. Todd also serves as the primary liaison to over 900 downtown businesses and associations.  Duties include economic development, market research, advertising, public relations, retail recruitment and visitor promotions.

Todd is a Lincoln native and UNL graduate with degrees in Advertising and Political Science.  Todd is a current member of the International Downtown Association and President of the Lincoln Chapter of the American Marketing Association.

E-mail: togden@downtownlincoln.org


George Pinkerton, Maintenance Director

George oversees and manages the downtown maintenance program, including supervising seven full-time maintenance workers. He also coordinates the landscaping and works closely with the City’s Public Works, Urban Development and Parks & Recreation departments.

George has a Bachelor of Science Degree in Agriculture/Agronomy at the University of Nebraska-Lincoln. He is a long time certified Nebraska arborist and member of the Nebraska Nursery and Landscape Association (NNLA)

E-mail: gapinkerton@downtownlincoln.org


Lorna Parks, Finance Manager

Lorna manages all DLA finances, including Management & Maintenance BIDs and the DLA Parent Board. She also manages finances for the Lincoln Haymarket Development Corporation. Lorna oversees DLA’s annual audit and works closely with the City on budget monitoring record-keeping and reporting. 

E-mail: lparks@downtownlincoln.org


Susan Felton, Executive Assistant

Susan serves as the primary support staff for the DLA management and maintenance programs as well as the coordinator of daily business activities of the DLA office. She also serves as recording secretary for the Board of Directors and board committees.

E-mail: sfelton@downtownlincoln.org


Collin Rasmussen, Marketing Manager

Collin coordinates the marketing department’s advertising including designing print and promotional materials. Collin works with downtown businesses to promote their special events and news and collaborates with the Deputy Director to develop and implement the marketing plans for DLA.

E-mail: crasmussen@downtownlincoln.org


Ross Felton, Research Coordinator

Ross serves as lead technical staff for Downtown Lincoln’s website, annual report and internal databases. Ross works closely with DLA staff and downtown property owners to conduct downtown market studies.  

E-mail: rfelton@downtownlincoln.org


Gabriella Martinez-Garro, Marketing Coordinator

As marketing coordinator, Gaby produces news stories for DLA's live news feed and monthly newsletter.  She is also involved with the development of news releases, website content, social media updates and assisting in special projects.  

Email: gmartinezgarro@downtownlincoln.org