“DLA” Archives

Downtown Resurfacing Project Kicks Off on ‘L’ Street

Downtown Lincoln’s street resurfacing project milled the south lane on L Street today, officially kicking off a street project which will mill and overlay approximately 6 miles of roadway surfacing on 11 streets in the Lincoln Central Business District. 

Downtown Retail Springs to Life in April at Shop The Blocks

It was a mildly chilly day that seemed amiss in the slew of warm, sunny days Lincoln had throughout April, but that didn’t stop 676 shoppers, volunteers and retailers from enjoying the latest in spring fashion at the spring edition of Shop the Blocks.

DLA Receives AMA Excellence Award for Shop the Blocks Community Event

Shop the Blocks, a savvy marketing initiative to gain community support during the holiday season from Lincoln shoppers, was a huge success—ending in the black and more than doubling its financial goal.

Shop the Blocks Offers New Nighttime Shopping Experience in Downtown Lincoln

DLA is proud to announce a new downtown shopping event

Downtown Lincoln Gift Card Program to Launch September 1

The Downtown Lincoln Association is excited to announce the beginning of a new gift card program exclusively for the downtown area that will launch September 1.