Saving History in Style: Hampton Inn Revives Lincoln’s Gold’s Building

In the heart of downtown Lincoln, a beloved landmark is getting a second chance to shine.

BY MARCUS FERTIG

The historic Gold’s Building, once a bustling center of commerce and a proud symbol of the city’s architectural heritage, is being thoughtfully transformed into a modern Hampton Inn.

Rather than letting time and neglect erase its legacy, a dedicated team of developers, designers, and local leaders has come together to preserve its past while preparing it for the future. This is more than a hotel renovation—it’s a revival of Lincoln’s history, reimagined with style, purpose, and community spirit.

Gold’s Building History

Historical buildings are more than giant structures; they are the foundation of a city’s identity.  Their architectural details give character that modern construction struggles to replicate.  In Lincoln, as in many other cities, these buildings stand as testaments to a rich history.  

When left vacant, they become missed opportunities, fading instead of flourishing.  Keeping these buildings alive ensures they continue to be key contributors to the culture, economy, and legacy.

The Gold’s building is one of Lincoln’s proudest structures—a building with immense character and tradition.  Constructed in 1924, with a blend of Gothic Revival and Art Deco styles, it made a striking addition to the city's skyline.  (The skyline also featured the Nebraska State Capitol, The Lincoln Hotel, and The First National Bank Building) Since its erection until today, it has served as an iconic structure for Lincoln.  In 1982, its significance was nationally recognized, and it was added to the National Register of Historic Places.  

William Gold, a New York native, opened “Gold & Company”, which quickly found success in Lincoln.  The businessman constructed the Gold’s building to accommodate his expanding business. It became a staple and a centric piece of Lincoln.  

In 1964, the business merged with J.L. Brandeis and Sons, a department store chain based in Omaha.  The Gold’s store changed names, but the building remained under Gold family ownership until 1981. 

Starting in the 1980s, the building has been mainly used for housing, retail, and office space. Over the years, the building began to lose its former shine, with little significance in the community and a decaying interior.  

In 2021, the building was sold, and the southern portion was demolished, leaving the community extremely concerned about the future of one of its most prominent landmarks.  

In 2022, construction began on turning the iconic building into a vibrant new addition to downtown Lincoln- The Hampton Inn.  General Manager Carrie Kubesa stepped in to bring this vision to life.  With a background in hotel management, this was a dream job for her, overseeing the execution of ideas that would define the hotel.  

Meanwhile, developer Mike Works of Rev Dev worked tirelessly to navigate the complex process of converting the building into a modern hotel while preserving its historical charm.  

The Hampton Inn

The first-floor lobby will feature a spacious meeting space, designed to serve as a dynamic hub for guests.  They plan on hosting local music artists to create a vibrant atmosphere for visitors and residents alike.  Additionally, the lobby will feature a unique self-serve experience, allowing guests to pour their own beer, wine, and even cocktails.

On the exterior, the building now features large spotlights and a striking neon red sign that lights up the night.  The Gold’s building now shines like never before. 

The rooms offer a perfect blend of historic charm and modern comfort.  With 14-foot ceilings, original brick walls, and some including original archways, guests will feel the difference between this Hampton Inn and any modern hotel.  Modern amenities, like massive TVs and beds designed for ultimate comfort, will ensure that guests have all the conveniences they need.  

One of the most striking differences between this Hampton Inn and newer construction is the superior quality of materials.  The rooms are completely soundproof, which is incredibly rare nowadays. (During our interview, there was construction happening just a floor below; it was incredible that we couldn't hear a thing.)  

As part of the Gold’s Building’s exciting transformation, Rib & Chophouse, a premier steakhouse, will be joining the building on the first floor. Set to open this fall, the restaurant promises to boost the hotel’s ambiance while adding its own flair to the Gold’s building’s legacy.

The interior will feature 22-foot ceilings with original archways and intricate stained glass windows.  Rib & Chophouse is poised to become a standout destination in downtown Lincoln.  

As the Gold’s building is reborn into the Hampton Inn, it represents more than just a renovation.  This change is a statement about the historic preservation of our city. While it would have been easier to tear it down and build a new hotel, this project reflects the community's hard work and its respect for the city's legacy and its historic structures. As this hotel opens its doors, it promises to be a place where guests can experience the past, present, and future of Lincoln.

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