The Latest Business Success in Lincoln; Christie and Heath Stukenholtz’s Senior Care Finder

Senior Care Finder is completely transforming the way people find senior care.  

BY MARCUS FERTIG

Co-owners and power couple Christie and Heath Stukenholtz have created a platform that has made the process seamless, stress-free, and accessible. 

After facing the overwhelming challenges of searching for senior care, they set out to ease that burden for others.  The website uses a seamless interface that allows users to easily search, filter, and compare options. 

“It’s like Zillow but for Senior Care and Living,” Heath described.  

Already making a global impact and helping millions of people, Senior Care Finder is poised to be Lincoln's subsequent major success.  

The idea for Senior Care Finder began in 2015 after the couple searched for senior care for a close family member. Like many others, they felt overwhelmed and stressed throughout the process. Uncertain and full of questions, they traveled across the country, trying to make the right choice.  

The couple learned firsthand how complex this process was and decided they wanted to do something about it.  

“We knew that this is a life experience that everyone will go through one way or another, and it shouldn't be that difficult,” Christie explained. “We saw the potential and wanted to fill that gap.” 

After their personal experience, Christie and Heath spent the next few years fine-tuning their ideas. Although it was challenging for the pair to take this considerable risk, they knew their product was important and capable of helping many families. 

Heath explains, “If no one is going to make this product, we need to. A big part of the entrepreneurial journey is that you just have to start.” 

In 2018, they teamed up with developers and created a clean and dynamic interface that would transform the process of finding senior care.  The following year, the duo received fantastic news: the Nebraska Department of Economic Development Prototype Grant.  After receiving the grant, it was time to launch Senior Care Finder. 

 “It was our definite sign; we knew that we had to take the chance,” Heath shared.

Little did they know that COVID-19 would make starting a business a bit more challenging.  

“Once we decided this was going to happen, we discussed what it meant for us.  At first, it wasn’t realistic for both of us to jump in and abandon everything else.  With a baby on the way and everything happening in life, we had to make some decisions,” Christie said. “At that stage in the business, we felt that I had more relevant skills to get the business off the ground.”  

With a background in business and a knack for fostering talent, they decided Christie would go full-time to get the business started up.  After countless hours of finalizing their product, reviewing feedback, and ramping up their sales force, the couple decided in 2022 that they were ready for Heath to quit his job and start full-time.  

Since its launch, the company has grown steadily. It hired its first employee in 2021 and has doubled in size annually.  

From working out of home offices to outgrowing multiple spaces in East and South Lincoln, they found their permanent home downtown in October 2024. 

 “There’s a lot of life happening Downtown; this space is beautiful and very conducive to our team,” shared Christie, reflecting on how far they've come. 

A key to the growth and success of Senior Care Finder is the talented team Christie and Heath have built around them. Each member brings unique strengths and works in a lockstep to keep the business moving forward. 

“We would not have any of the success without the team we have; we place tons of trust in them, and everyone does such a tremendous job,” Heath noted. “The talent we have on this team is incredible,” explained Christie. “We have full trust in everyone that works here.”

The growth of Senior Care Finder is a testament to the hard work and dedication of Heath, Christie, and the rest of the team. Together, the couple has successfully turned their vision into a thriving business that makes a meaningful impact on millions of people worldwide.  

What sets Senior Care Finder apart is its seamless access to all types of Senior Care options.  They offer many services, including independent living, assisted living, memory care, long-term care, skilled nursing, home health care, hospice care, and more.  

They understand that most people want to stay in their homes as long as possible, so they emphasize at-home services, whether non-medical or home healthcare.  Senior Care Finder makes it easier for families to find the care they need, no matter the situation. 

With over 100,000 service providers on its platform, Senior Care Finder offers an extensive selection. “We are the only place where someone can find that many kinds of assistance in one place, across the entire world,” exclaimed Heath. 

The platform is designed with the user in mind, allowing them to conduct research and make informed decisions.

A unique aspect of their service is that it does not require personal information or a consumer sign-up to start the process. It also does not promote or suggest any providers. 

“We have no bias towards any of the providers; there’s no contracts where we showcase only certain places,” Heath stated. “Consumers love us because we list everything; we give every option with information, ratings, and reviews. We make it easy for the consumer to conduct their own specific research.” 

While creating the website, Christie and Heath remembered that finding Senior Care can be sensitive. They ensured their platform did not add extra stress to the unfortunate process.  

“We know that it is a difficult time for people; we want to make it as easy as possible for someone to search, favorite, share, and save options. We do not want to overcomplicate the process; our goal is to relieve that burden,” shared Christie.  

Similar to Zillow, no salesperson pushes you toward something specific. Prices are transparent, and the filters make navigating easy, making Senior Care Finder smooth and hassle-free.

“The technology used on the website is very advanced, revealed Heath. it helps identify what needs are being identified from the filters and shows those options that make sense for what the user has selected.”

The Senior Care Finder website stands out for its impressive range of services and for simplifying the complicated process of finding senior care. It eliminates barriers like sign-ups and promotions, and this user-friendly, “Zillow-like” experience ensures that people can easily find the proper care.  

Almost a decade since the idea first arose for Heath and Christie Stukenholtz, it has been a remarkable journey for them.  Through it all, they have amazingly utilized each other's talents.  They have carefully built a business that revolutionizes the eventual search for senior care that almost everyone will encounter. Their hard work and dedication have now made a global difference, and their journey is far from over.

“Our future goals are a never-ending conversation for us. We don’t want to build a product and sell it off,” Christie explained. “Our goal is to have our building in downtown Lincoln with our logo on it, something we always have to work on and improve.  Something we’ll always be proud of.  We are trying to make a worldwide difference with great people right here in Lincoln."

With Heath and Christie Stukenholtz, “teamwork makes the dream work” really comes to life. Together, they have built and sustained a thriving business in the heart of downtown Lincoln. Thanks to their hard work and ambition, finding senior care has never been easier. 

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