Event Sponsorship Application
The Downtown Lincoln Association (DLA) is committed to supporting events, activations, and initiatives that enhance the vibrancy and economic vitality of downtown.
DLA allocates $20,000 annually toward event sponsorships and funding support for qualifying projects. DLA funding awards typically range from $500–$5,000. The amount awarded may be less than the amount requested and will be based on the event's projected impact on downtown, available funding, and the overall strength of the application.
Funding is intended to:
- Drive foot traffic to downtown
- Support local businesses and organizations
- Enhance the overall downtown experience
- Encourage community engagement
Preference will be given to downtown-based businesses and organizations hosting events within the district.
Eligibility & Timing
- Events must take place within the DLA fiscal year (September 1 – August 31)
- Events must be held within downtown Lincoln
- Applicants may include businesses, nonprofits, or community organizations
Application Cycles
Primary Cycle:
- Applications Open: September 1
- Deadline: October 15
Secondary Cycle (if funds remain):
- Applications Open: January 1
- Deadline: February 15