DOWNTOWN 101: Meet Downtown Businesses

Downtown 101 is a free event to introduce you to the downtown area and businesses brought to you by the Downtown Lincoln Association. Restaurants, retail, arts, housing, entertainment and more will all be in one place on one night: Friday, August 27th at Tower Square (13th & P).

There will be live entertainment, lots of fun activities, and plenty of free merch to take home! Pick up your first syllabus at the DLA booth for a shop quiz that will take you on your own personal tour of downtown, and complete all the assignments to win a Downtown Lincoln gift card.

We can't wait to see you there!


Besides a free night of music, each booth at Downtown 101 will be giving away free stuff! There will be free food, coupons, movie tickets, gift cards and plenty of branded swag.


Stop by anytime between 5 and 7 PM to get your Downtown Lincoln goodie bag and learn about specials going on this school year straight from the business owners themselves. Booths will have information specific to their business.  Play some fun interactive games and get tons of free stuff!

2021 Vendors

Bagels & Joe | Best of Big Red | Blaze Pizza | Canopy Street Market | Center for Great Plains Studies | Dammi Dammi | Embassy Suites | Escape Lincoln | Fly Fitness | Forever Faithful | Gomez Art Supply | Heartland Bike Share | Lincoln Running Company | LivRed Apartments | Movement Academy | Newman Creations | A Novel Idea | Onyx Piercing Studio | Shannon Formalwear | Sisu hairdressing | Stella Clothing | Tsuru



How would you like to get paid to do your homework?

Officially enroll in Downtown 101 from August 27th - September 10th with the downtown "Shop" Quiz! To get even more familiar with downtown shops, Downtown Lincoln has put together some "assignments" for you. Assignments are fun tasks to complete at each retail shop downtown.

Earn $1 on your Downtown Lincoln Gift Card for each assignment you complete! Earn from $5 to $50!

How to Get Credit:

After completing an "assignment", share it on Facebook, Twitter or Instagram using #DT101 and/or tag @DowntownLincoln.

Extra Credit: If you complete all 26 assignments on your quiz Downtown Lincoln will load an extra $24 on your card for a total of $50!

When you are done with your quiz take photos of it and email those photos and a mailing address to before September 10th, 2021 at 4:30pm and we will get your gift card in the mail!

Some Rules Apply

The minimum amount to activate a gift card is $5. You must complete at least 5 assignments to receive a card.

Only one "shop" quiz may be turned in per person.

You must #DT101 and/or tag @DowntownLincoln to receive credit.

Downtown Lincoln does not take responsibility for closed stores or changes in regular store hours. 

For any questions, please contact Maggie Smith at 402-434-6902 or